In the business world, it’s not unusual to identify trends that could benefit the clients we serve. Spotting trends, however, is usually the easy part. The challenge comes in developing products and services that empower businesses to capitalize on those trends.
I see an encouraging development in the world of warranty-program management: More and more corporate risk managers are getting actively involved in the process of placing coverage for their warranty programs with insurers (typically, extended-warranty programs); risk managers also want to manage their warranty programs more actively (in this case, both extended- and manufacturer’s-warranty programs).
So why am I blogging about warranty programs on the eSolutions Impact blog, which is focused on risk, insurance and safety technology? There are two main reasons:
- Data management is essential to the goal of empowering risk managers to manage their warranty programs more effectively; and
- Risk management information software is uniquely suited to managing warranty data.